Email newsletters are one of the most effective and convenient marketing channels that help increase traffic and conversion. But if you have generated many different email campaigns facebook database with different content, different focus and goals, how do you measure the effectiveness of email marketing in this case?
When planning any marketing campaign, it is important to define its goals at an early stage of planning. To help a novice marketer decide what to pay attention to, we will tell you about the main indicators of the effectiveness of email newsletters. We will consider 16 main indicators and summarize the overall results. Let’s get started!
Email newsletter conversion
In e-commerce, this indicator is responsible for any target action performed by the user after opening an email. For example, going to an online store, downloading a mobile application, completing a survey, ordering a specific product, etc. The conversion rate in email marketing is the percentage of users who performed the action you intended after opening a link in the email.
Conversion of mailings, ways to increase:
Sending chains of trigger messages to maintain interest and return subscribers.
Personalize messages. Call recipients by name, give personal discounts on birthdays. Create special offers based on customer preferences. And then the average conversion of email newsletters will increase significantly.
Give the client the ability to customize the how to create content for a newsletter frequency of receiving emails and their priority direction.
Motivate your customers with attractive offers: bonuses, promotions, coupons and discounts.
Spam complaints
This ratio indicates the percentage of recipients who sent your messages to the spam folder. This is a very important indicator, since all mail services track it and form your sender reputation based on it. If the percentage of spam complaints exceeds 0.5%, then you can be marked as a spammer. This will bury the effectiveness of email marketing, since your letters simply will not reach the Inbox.
How to improve this ratio:
Remind subscribers that they have agreed to receive your emails. Add an instant unsubscribe function to your email template. The unsubscribe link should be visible to the user, as many people send emails to spam if they cannot unsubscribe quickly and easily.
Don’t increase the frequency of sending messages fax database arbitrarily. If you promised to send one letter a week, do so. Alternatively, you can add a function for the subscriber to change the frequency of sending letters.
Keep your emails visually clean. Messages should not resemble a kaleidoscope designed to cause an epileptic seizure in the client.