First, you need to decide on the purpose of the campaign. Why run a Black the entire further strategy will depend on this. The goals of the campaign in the B2C sphere can be as follows:
Sell off remaining goods.
Promote a new collection.
Why run a Black attract amazon database new customers.
Motivate old customers to make repeat purchases.
Increase the average purchase receipt.
In B2B, goals can also vary:
Creating a new customer base.
Collection of pre-registration for a certain period of time in advance.
Once you have fully defined your goals, it is time to move on to formulating a proposal.
How to create a sentence correctly?
To really take advantage of Black Friday, you need to plan carefully. Here are the key steps to making a profit:
Calculate your margins . Why run a Black to avoid going broke, think about the maximum discounts you can give while still making a profit. If the customer life cycle in your industry usually consists of several sales, you can launch several promotions, the first of which will break even, but will greatly increase customer loyalty.
Analyze the assortment . Determine which products are in the greatest demand among your customers and which are undervalued. This way, you will know what you can offer the maximum discounts on and how to combine products in the case of promotions such as “buy one and get another for free”.
Be creative . Regular discounts have improving your email engagement with the right become boring for the target audience. To attract their attention, you will need to think carefully. In addition to discounts, you can offer customers gifts. And they do not necessarily have to be directly related to the selected product (like buying two bags and getting the third one for free), but also just be useful for the target audience. For example, when buying a backpack, a pencil case as a gift (after all, it is logical that a schoolchild will need both).
How to choose a promotion method
The most common marketing channels are email and SMS mailing . They can be used separately or combined. We will briefly describe the pros and cons of each channel to make it easier for you to decide: Pros of email mailing:
Allows you to describe the promotion in as much detail as possible with all the details.
You can create an attractive visual to further attract customers.
Small expenses for sending itself. For example, using the program ePochta Mailer, you buy it only once and then send an unlimited number of emails.
SMS messages have the following advantages:
If the subscriber is in the coverage area, he will definitely read the SMS. The Open Rate of SMS mailings is on average 98% .
It does not require high preparation costs, because you just need to write the text and send it.
But take into account some features when preparing SMS mailing :
The SMS is very short and you will have to try hard to formulate the offer in just 70 characters with spaces (this is the limit for 1 SMS in Cyrillic).
It is impossible to insert a visual, so it will not be possible to influence the emotional sphere of the recipient in order to more effectively motivate him to buy.
You need to pay for each SMS sent, and not just buy the program once, as in the case of email newsletters. Although, if you take into account the low prices on the ePochta SMS service, your budget will not suffer.
If you want to combine the advantages of china leads both marketing channels, send an email newsletter first, and then an SMS, so that those customers who never made a purchase will remember you again. Launch the email newsletter 1-3 days before the start of the promotion or on the day it starts. Send the SMS on the day it starts as an urgent call to make purchases if you sent an email a little earlier (1-3 days). You can also add another email or SMS newsletter at the end of the promotion to remind customers about the discounts. Perhaps those who forgot about the promotion will remember about it and still make a purchase.