Develop and implement a system of bonuses.Basics What is an discounts and promotional codes issued for subscribing to a mailing list from social networks.
Segment your content – it should be different in overseas chinese in worldwide database newsletters and social media posts. This will increase its exclusivity and help increase your subscriber base.
Collaboration with other people and companies also remains an Internet marketing trend in 2022. It allows you to conduct advertising and information campaigns with bloggers, influencers, and business partners that are interesting to your clients. This technique will significantly expand your audience reach and attract new clients.
In their activities, most marketers of large companies successfully use various collaborations. Joint promotional campaigns with brands from related business segments, famous personalities and experts play a key role in marketing.
Adaptive design
This aspect of email layout remains in the email marketing trends of 2022. Almost every program for sending emails has templates with adaptive design in its arsenal. Emails created with their help will look great on desktop computers and wearable devices.
Why is responsive design important:
Current trends in customer emails increasingly indicate that users are more likely to open emails using wearable gadgets. According to email marketing statistics, in 2022 such users will be more than half.Due to the different sizes and features of computer and smartphone screens, the average static letter design will be poorly perceived on some gadgets. Adaptive layout helps to fix thisShows your professional level. It says that you know how to create newsletters that will interest the client and will look great on any device. Conversely, if the email looks sloppy, then your professional level in other areas is not up to par and you should not be trusted.
To check the display of the letter on different kpis and sales indicators [mini course – lesson 4] gadgets, you can use manual testing (which is expensive and unreliable), or use one of the popular services. For example, Google AMP Playground or Mail Tester.
Longreads
Longreads are professional newsletters that cover a topic of interest to readers in detail. Most often, this type of email marketing in 2022, as before, will be popular in the B2B segment and among businesses working with complex topics that require detailed answers.
Why longreads can be useful:
Confirmation of expertise. After reading the longread, a potential client will be able to assess the level of professional knowledge of the brand representative. And expertise is also included in the trends of Internet marketing 2022.
Increased loyalty. The company is ready not only to sell its products, but also to spend its resources to benefit the client without direct benefit to itself.
Solving specific problems. Your longread can introduce the client to the company’s history and mission, highlight relevant news, tell about a new product line, and so on.
Use longreads in email marketing 2022 with caution. They require certain resources and are not suitable for every audience.
Email Marketing Trends for 2022:
This year, the effectiveness and popularity of mailings will only grow. According to statistics, more than 60% of purchases are made by customers who have interacted with the company’s mailings china leads in one way or another. This type of marketing is especially effective for repeat sales and increasing customer loyalty. It is flexible and highly personalized, with an excellent degree of engagement.
According to statistics from the Statista service, the number of mailing list subscribers tends to grow steadily. If at the end of 2020 their number was approximately 3.9 billion people, then by 2024 their predicted number will reach approximately 4.5 billion.