Time to add the term “over-intrusiveness” to the canonical list of deadly sins of email marketing.Of course, I mean spam mailings – uninvited guests in your mailbox whose intentions are not so harmless. Spammers’ methods are constantly improving, so we decided to update this article
with new information that will be useful not only for honest marketers, but also for ordinary users. In order to protect yourself from persistent spammers and prevent your email campaigns from mint database ending up in , you need to know all the intricacies of the process of filtering such messages. I suggest you take a closer look at the work of the filter – the defenders of honest email marketers and ordinary email users.
What is spam
lthough we all know what spam is, not everyone understands the essence of the concept of spam filters. Perhaps you are not thrilled with their work, because it is because of filtering that your carefully prepared mailings end up in . But do not rush to conclusions, because at the same
time, they protect humanity from hundreds of why do organized salespeople sell more? thousands of attacks of “suspicious” letters that can harm your well-being. Just like in life, in order to “befriend” these guys, you need to get to know them better. And if you often ask yourself the question “Letters end up in . What to do?”, then it’s time to deal with this headache once and for all.
Some facts about spam:
Spam attacks are carried out on all fronts – social networks, instant messengers, message boards, SMS and, of course, email newsletters.
In different countries, spam accounts for 50% to 80% of email traffic.
Due to spam, Russian china leads businesses lose $500 million a year, American businesses lose $22 billion, and European businesses lose 51 billion euros.
Email newsletters are a common way for fraudsters to steal personal data, block computers, and then extort money.