Running a company blog is not writing for the sake of writing. Nor is it bragging, like on social media, about what you had for breakfast today or whether you went to the gym today. Writing a blog for business is educating future and current customers about your company, its products and services. And something more. A company blog is an important part of the marketing funnel and a customer’s stop on the way to a purchase.
You may already be familiar with the term “marketing funnel.” If not, let me quickly explain that it’s a journey your prospect will take before they become a paying customer. There will be a few stops on this journey.
First stop of the funnel – getting to know
An Internet user finds your company. How did that happen? Through an ad you ran on Facebook or Google. Or maybe through a post you promoted on Instagram. Or you posted a reel online that which domain to choose? carried away and new followers start digging into your profile. If you’ve been running a blog for a while, the Internet user could have found you through a blog article that’s already well positioned because you took care of SEO.
How can you help a customer who is new to your brand?
Take care of what you have on your website – photos, texts, especially the text “About me” or “About the company”. This is the moment build better email using targeted you introduce yourself to the customer. If you do it haphazardly, they will not want to go any further and will not familiarize themselves with your offer.
If you have a social media account, remember to put the most important information about you and your services in your featured stories, and pin the posts you want to show off and maintain interest so that they appear first in your profile grid.
At this stage, you need to show that the place the Internet user has reached is interesting and worth staying there.
Marketing Funnel – Stop Two – Consideration
The client has already seen you. Now sg number are wondering if you can solve their problem, for example: make them the website they dream of.