Did you know that one effective blog post can work for you for 10 years? How can you make the content of an article “burn”? Paweł Tkaczyk, Ewa Chodakowska and Radio Maryja will help me answer this question today.
Quite recently, Paweł Tkaczyk posted a link to his article on LinkedIn and commented on it:
“One of the most popular blog posts. As relevant as ever. Why are Ewa Chodakowska and Radio Maryja good brands?”
I couldn’t help but click.
I read it and started to wonder what it is that attracts people to this article. There are 31 comments under it!
And the article itself was written… 10 years ago! Or at least that’s what the oldest comments say.
Now that’s an effective blog post! It’s nice to write something that still yields results a decade later, eh?
What works about this article that makes people want to keep reading it?
I am taking a closer looking for a marketing agency? at Chodakowska, Radio Maryja, and Tkaczyk.
To understand what I’m talking about, first jump over to Paweł’s article and read it. Then come back to mine and see what I think works well in this post.
Effective blog post – this is how it works
An attractive title”Learn to build a brand options for earning money using email Ewa Chodakowska and Radio Maryja”
What’s working here?
A famous person – Ewa Chodakowska. A name that attracts.
Something Everyone Knows – Radio Maryja. This title is based on the copywriting formula:
“Do something like (famous person)”, e.g. “Learn English from Hugh Grant” or “Paint like Picasso”.
For other formulas for effective titles, see “How to Write a Great Headline.”
Mystery – what do Ewa Chodakowska and Radio Maryja have in common? Admit it, you’re a little curious? While Ewa Chodakowska is a brand from which you can learn marketing, Radio Maryja… What’s going on here?
The verb at the beginning of the title adds dynamics, and its form – a direct address to the reader – shortens the distance. You know from the beginning that this will not be a boring lecture.
The promise is in the title – I know I will learn something from it.
I guess that’s enough reason to click, jump into the article and read it, especially since right below the title there’s another promise:
Blog Post – 3 Minutes Read
You’ll read it during your tea break sg number the water even boils. That’s not much if you’re going to learn something about branding in return.