Are you writing business texts with AI? Oh, how easy it is now, isn’t it? You type a short description into the GPT Chat window (completely free!), press enter and in half a minute (or even less) you have a post ready for social media. Heck! Even a whole article for a blog. You can show it to the world right away. But, but… What do Google rankings and your readers say about it?
What do you want to achieve with your text?
Or maybe you follow a developed strategy and each of your posts is aimed at bringing the customer closer to your brand or to making a purchase?
If your answer to the what does it mean to be a hubspot diamond partner? question is “yes,” then great.
It makes more sense than posting about anything just to fill up space on your Instagram or Facebook feed. That’s a way to waste a lot of time and gain little.
Even if artificial intelligence creates posts or articles for you, you still have to sit on them – to modify them (if you don’t do this, read on, because it might be worth starting), to upload them to a CMS or social media, to adjust the format.
You can read about whether it is worth writing texts with AI at all in the article Writing with Artificial Intelligence – Yes or No.
Does Google ban content written by AI?
NO.
According to the guide to find the best digital marketing for your audience content, Google doesn’t care how the content was created. Instead, it sets standards for what content it will reward.
Google’s ranking systems favor useful and trustworthy information in search results that is created with the user in mind , not just to get a higher position in search results.
Search engines reward people-oriented content. First-hand knowledge (i.e. your stories ), told in a compelling way (this is where storytelling comes in ), and experience (which proves you’re an expert) – all of this makes Google like your writing and place it higher in search results.
In short – with AI text or your own text that only “skims the topic” you will not fly too high. It will not happen when you stuff it with keywords, but for the user it will not bring anything new. Neither Google nor the reader will tolerate that.
Are you wasting time “producing” AI texts?
According to research by NP Digital, sg number written by humans, not AI, ranks better in search engines and generates more website visits.
AI can create, place in CMS and publish a text in 16 minutes. It would take a human an average of 69 minutes, but… the next conclusion from the study is more important.
In 94.12% of cases, human-written content had more value than AI-created content!
You can read the full study on Neil Patel’s blog.
Take care of the value and quality of the text
A good text should be useful to the reader. Give them value. This means that you have to exhaust the topic that you announce in the title. Writing in the head will not work, and that is how AI often writes.