If you depend exclusively on Facebook to generate business, prepare your heart. The new wave of changes in the social network’s ad targeting has just and may affect (even more) those who on the player to generate business.
Facebook serves as one of the main sources for prospecting customers and promoting products for many companies and professionals. The possibility of investing little and impacting people with a high level of segmentation has made it more democratic for small businesses to impact a large number of people and compete with larger companies.
However, recent cases of data leaks and behavioral manipulation that came to light in 2018 have definitively changed the way Facebook works. In 2018, the company has already made several changes to prevent new cases from occurring. Now, another series of restrictions and changes will come into effect.
The changes
Facebook announced today 08/21/18 that more than 5 thousand targeting humanized company eternal peace that were available for audience definition will.
According to Facebook, these tags could to discrimination against people. On the platform when displaying ads, such as religion, ethnicity and gender. The combination of some factors that could indicate some type of discrimination will also.
The change will begin next week in the US and will soon be made official in other countries.
What you should do
Start diversifying your how to create content for a newsletter methods as soon as possible (if you haven’t already). A number of factors have shown that Facebook’s hegemony is increasingly close to ending. Not the end of the platform itself, but the degree of relevance and dependence that it imposes on the market.
There are always new possibilities to impact people with a high level of quality, you just need to know your customers’ profiles in depth. Map out exactly who your company’s consumer profiles are and what they are like and be independent.
We have already talked about Buyer Persona here on the Blog, Click Here to learn more.
It’s for a good cause
As harmful as these changes may seem, they will also help the market adapt. The changes will make it more difficult to target campaigns , but they will prevent people from causing harm or even manipulating information that asb directory cause hatred and discrimination.
The released message says that such changes were necessary to comply with “our commitment to protecting people from discriminatory advertising on our platform.”
Check out the announcement:
“ Removing Some Targeting Options
We’re committed to protecting people from discriminatory advertising on our platforms. That’s why we’re removing over 5,000 targeting options to help prevent misuse . While these options have been legitimately used to reach people interested in a particular product or service, we believe minimizing the risk of abuse is more important. This includes limiting advertisers’ ability to exclude audiences based on attributes like ethnicity or religion.
Expanding Advertiser Education
We want to help educate advertisers about their obligations under our policies. For over a year, we’ve required advertisers to identify when they offer housing, employment, or credit ads to certify compliance with our nondiscrimination policy . Over the coming weeks, this new certification will be gradually rolled out to all US advertisers through our Ads Manager tool. Advertisers will be required to complete this certification to continue advertising on Facebook. We’ve designed this education in consultation with outside experts to highlight the difference between acceptable ad targeting and ad discrimination.