Email prospecting is the secret of many high-performing salespeople. Those salespeople who exceed their goals every month, often before the last week of the month.
To be a high-performance professional, you need to focus on what works and helps you maintain productivity. Of course, email prospecting couldn’t be left out. It’s one of the few actions from the last century that, in addition to being extremely efficient today, has seen growth in the last year.
Email prospecting today
Nowadays, it can be quite unpleasant to receive a call from someone offering you a the saboteurs of the success or service that you have not previously shown interest in, right? Nobody likes telemarketing.
Hearing about a subject that you are not interested in or do not have time for ends up causing stress and often harms the image of the company that made the call.
With this in mind, one of the main advantages of showing your product to a potential customer is making the first contact via email.
In this first contact, the challenge for most professionals is to stand out from the crowd. Among so many emails, what will make yours get opened?
Starting with a presentation or talking directly about the product is not always the best option. Generating value and, above all, solving problems is always the best option and works in any segment.
There’s no point in skipping steps, in this article we’ll see how to follow the correct steps to get the most out of an email approach.
I decided to divide this article into 4 parts that will help you create an extremely efficient sequence to start a truly effective prospecting campaign via email:
- What is email prospecting?
- Does document size matter?
- How to prospect new customers via email?
- How to create an effective prospecting email?
1- What is Email Prospecting?
Selling is the most temporary mail how and why activity of any business. The customer is the oxygen of every company; without them, bankruptcy is only a matter of time. Therefore, finding new customers or prospecting for new customers is just as important as keeping them active .
All companies seeking consolidated growth need to focus on building and optimizing an efficient prospecting process where a certain number of new buyers, users or subscribers are acquired every month.
We can define prospecting as the proactive work of obtaining new customers. In other words, going after the customer even if they have not previously shown interest in your product or service.
There is no single step-by-step guide or set of rules that guarantees 100% efficiency in the prospecting process by email or any other method. But rather a set of techniques that must be applied, tested, measured and improved every day.
Read Also: How to Automate Customer Prospecting
2 – Does Document Size Matter?
The amount of information available has never been so great. In addition to dozens of emails a day, there are posts on Facebook, Twitter, comments on b2b reviews and videos on Instagram, movie captions, blog articles, etc. With so much information, it is necessary to reflect: who likes to receive an email with a long text?
Even after opening an email, most people avoid reading emails from strangers that are longer than 4 paragraphs. Think about it, how many emails from strangers that are longer than 300 words have you read recently?
We must pay attention to some extremely important points when we are in the process of prospecting by email.
Starting with the size of the email, in the video below I talk about the importance of text size in the first contact: