Competitor market share has increased
The influence of competitors can make it difficult to increase repeat purchase rates. When! the market share! of competitors selling similar products or services increases, customers will feel more inclined to use the! competitor’s products rather than their own. If a competitor runs a campaign offering large discounts, even repeat customers may switch to the competitor. As the market share increases, the product becomes a hot topic on social media and more people check it out, making it difficult to increase the repeat purchase rate.
Repeat rates can be improved by proactively implementing measures to acquire repeat customers. Here we have summarized the main methods that directly lead to an increase in repeat rates. Choose the method that best dataset suits your company’s products and services.
Introduce a points service or membership system
To increase the repeat rate, it is important to create rewards that will make customers repeat customers. Introducing a 3 secrets to successful artificial intelligence projects point service, stamp card, membership system, etc. will make it easier to attract repeat customers.
Creating a system mobile list where member rank is determined by the amount of spending and the number of visits to the store, and the higher the rank, the more benefits you receive, is also effective in increasing repeat rates. Creating a system where members can register as members using an app or LINE makes it easier to create contact with customers.