Without further ado. Today we’ll use our editorial office as an example to tell you how everything should be set up so that texts are written and clients are happy. The story will be told by none other than our editor-in-chief. Roma. Moritz – he’s the one who makes sure our editorial office works as it should.
Understand the problem
Companies come to us with different tasks, but whatsapp data most often they all have the same goal – to make a profit. The editor helps the business with this. When clients come to us, we always start by understanding the distribution – we delve into the business, study how it works, how to help it work more efficiently with the help of content.
When we get into the project, we make a strategy and write texts that meet the business task. It is very important to closely communicate with the client and constantly monitor whether you have understood the task correctly, what will happen if you do not know something.
We always say everything in our own words and check if we understood each other correctly. If you say everything, the chance that you will not understand something
decreases, and as a result, all the work
Our team includes an editor-in-chief, senior and junior editors.
- Organizational – helps to start work on a project, launches processes, ensures that all tasks are completed on time and no one disappears.
- Consulting — helps solve complex issues with clients, projects, texts. For example, Roma comes if editors argue over a text and cannot agree
- Controlling – helps to make good tests. The editor-in-chief has the final check, especially if the project is complex and the task is very important.
Our editor-in-chief is a universal fighter. He can organize the editorial board and replace editors on a project. There are about 40 projects on Roma, but the workload in them is different – somewhere you have to be there constantly, and somewhere – sometimes check the quality.
One of the main tasks of the editor-in-chief is working with analytics if clients provide access to it.
Editors on projects work in pairs, and each has their own role:
The senior editor is responsible for the wie können sie mit ihrem social-media-content-kalender erfolgreich sein? project strategy and communication with the client – calls, understands the task, is responsible for planning deadlines and volumes of work. He also reviews the texts and controls their quality.
We have noticed that double checking the text always works to its advantage – one person can notice something that another missed. The main thing is that the editors agree with each other, otherwise chaos will ensue.
We decided that this division was much more effective than having one person do everything. Editors don’t try to do everything at once, but understand that they have clear responsibilities. As a result, the work goes smoothly, and everyone is happy.
Editors can easily replace each other – when the senior one goes on vacation, the junior one, for example, takes on communication with clients. Partly because of vacations and other force majeures, we came up with such a scheme. If one person is leading a project and he has to leave, work stops. But if there are two editors, they can calmly go on vacation, be sick, and work still goes on.
Organize processes
We work in Trello: each pair of editors alb directory has their own board, and on it — all the cards for the projects. We add tasks there, set deadlines, and write down the stages of work. This makes it easy to keep track of which project is at what stage, whether there are any problems. We also connect the authors there, and they themselves submit documents with texts, mark deadlines — this is more convenient than in Telegram, where a message in the chat can get lost.
