E-commerce in Mexico has grown so much that, according to a study by the Mexican Association of Online Sales (AMVO) and due to the COVID pandemic, in the first half of 2020, there was an intensification in the acquisition of products online , so that 50% of buyers purchased at […]
Daily Archives: February 5, 2024
16 posts
The machine learning process is made up of several interconnected stages that work together to develop effective and accurate models. Below, we’ll break down the key components of this process. Data Cleaning and Transformation Before data is usable, it must undergo a cleaning and transformation process. This involves removing […]
For search engines, machine learning is essential to analyze many variables about how people use the Internet and for what purposes. Schedules, frequent searches, preferred results; everything plays an important role in the configuration and efficiency of search results. Regarding social networks, recommendations, updates and the implementation of new […]
In traditional computing , for a system to perform a task, it has to be programmed manually, that is, writing the code that defines in detail what the computer or machine has to do. On the other hand, machine learning uses algorithms that can process data sets without having to write specific code. So, […]
As mentioned, machine learning is part of artificial intelligence (AI). Let’s first define what this concept means, which, together with others, gives a general idea of what machine learning and its applications entail. Artificial intelligence, big data, science and data mining are key concepts to better understand what machine learning […]
Our use of technology, the Internet, applications and social networks currently generates an immense volume of data that soon turned out to be useful for many business sectors, especially in streamlining automation processes. Understanding what machine learning is and why it matters is essential for many sectors, especially digital […]
Before you continue. This tool is being implemented in beta mode in different countries around the world, which means that for now (2023) it can be activated only for some accounts. It is expected that it will be available to the public very soon. The information contained in this […]
Google has grown at a dizzying pace in recent decades. It is undeniable that your search engine is one of the most used tools in most of the world to obtain information. Therefore, producing valuable content is an excellent way to improve the ranking of your site and thereby climb […]
A conversion is basically the user performing a certain action on the internet that you wanted to happen. It may be on our website, on social networks or in some other digital medium. As business owners or those responsible for the marketing strategy, we define these digital actions in relation […]
Inbound marketing is a marketing method through which each company focuses on creating valuable content that attracts people to its products or services. By aligning such material with customer needs and interests , it is possible to attract interested individuals or qualified leads and convert them into retained customers. […]
It is not simply about creating content and hoping that this, in itself, will give successful results. There are some Therefore important aspects that must be taken into account and taken care of for the strategy to succeed. It is estimated that companies that havogle, which increases the possibility of […]
Google Tag Manager is a powerful tool that simplifies tag management and tracking on your website. It allows you to easily implement and manage tracking tags, such as conversion tracking pixels and custom events , without needing to modify your site’s code. This makes it easy to collect accurate and […]
