Your online store is up and running, but you don’t see it appearing in the top search engine results? It’s time to improve the site’s natural SEO, focusing more specifically on the descriptions of the products sold. Here are our 10 tips for optimizing your product sheets and thus increasing your conversion rate and your turnover.
Use long tail keywords
Using the right keywords helps you rank well on search engines. But rather than using single keywords, it is advisable to use keyword phrases, commonly called long-tail keywords . A short-term keyword will have too high a search volume, while a phrase containing 3 to 5 words or more will better target your audience , generating more clicks. Sites such as Google Ads and SEMrush offer to find the best long-tail keywords according to the theme of your site.
Write detailed descriptions
The descriptions of the different products sold on your e-commerce store are the ideal place to make these long-tail keywords appear. When writing your product descriptions , don’t just stick to technical and generic information. It is by writing detailed descriptions that you will be able to place the chosen long-tail keywords. Describe each item in great detail and try to convey the benefits it will bring to the customer .
Create original content
It is easy to partially duplicate the descriptions of certain products to save time, those coming from your suppliers for example, or to copy and paste ghana phone number library between similar articles. However, this is a practice to avoid at all costs, the Google algorithm penalizes this practice. Take the time to write original content .
Go mobile-first
More than half of internet traffic is consumed from mobile devices. More and more people are buying from a smartphone. It is therefore essential that your e-commerce site is optimized for mobile devices. It is even the mobile version of your site that will be taken into account as a priority by Google. The size and quantity of content displayed must be optimized for mobile devices , which will not only improve your SEO , but also attract new customers.
48% of French people now make e-commerce purchases from their mobile.
Fill in the alt tags of your images
The images on your e-commerce site cannot be analyzed by indexing robots. In order for them to understand the subject of an image, it is necessary india part time job seekers phone number data that they can read a text description of it. This is what the alt tag is for: it briefly describes the content of an image for search engines. This content tg data will also appear to Internet users if the image is not visible.
